Vision Statement

A future where bicycle racing is a mainstream sport in the United States, powered by a vibrant fan community and robust resources that enable all involved to reach their full potential.

Mission Statement

To elevate bicycle racing in the U.S. by enhancing the experiences of spectators, participants, and teams and by expanding the fan base through strategic advocacy, collaboration with stakeholders, and the adoption of best practices. Our focus is on making bicycle racing a mainstream sport, thereby increasing value for sponsors, community stakeholders, and attracting new support.